Future Outlook of the Global Biscuit, Chocolate and Wafer Market (2025–2039)

Across the world, biscuits, chocolates, and wafers hold a special place in everyday life. From quick tea-time snacks to festive gifting and everyday indulgence, these products are enjoyed by people of all ages and cultures. Their popularity continues to rise as urban lifestyles become busier, disposable incomes increase, and consumers look for foods that offer both comfort and convenience.

Today’s global snack market is shaped by evolving tastes, expanding trade networks, manufacturing innovation, and changing consumption habits. Whether it’s the steady rise of Global Chocolate Manufacturers and Exporters the growing influence of biscuit manufacturers, or the increasing appeal of Delicious Chocolates and Delicious Wafers, the industry reflects a blend of tradition and modern demand.

This report takes a closer look at worldwide market trends, international trade flows, and the factors driving long-term growth across biscuits, chocolates, wafers, and chocolate wafer products.

1. Global Market Size and Growth Outlook

1.1 The Biscuit Market

Biscuits remain one of the most resilient and widely consumed snack categories worldwide. In 2024, the global biscuit market—covering both sweet and savoury varieties—was valued at more than USD 108 billion. Industry projections suggest strong expansion in the coming years, with the market potentially reaching around USD 167 billion by 2032.

Growth is largely driven by emerging economies, wider retail penetration, and the global shift toward snack-based eating habits. The Asia-Pacific region leads consumption, supported by large populations, rising middle-class incomes, and strong demand for affordable packaged foods.

Global Biscuit Exporters also play an important role in sustaining demand. In 2024, international shipments of sweet biscuits, waffles, and wafers reached approximately 4.5 million tons. While this figure represented a slight dip compared to the 2022 peak, the long-term outlook remains positive, supported by improved trade connectivity and strong global appetite for packaged snacks.

1.2 The Chocolate Market

The chocolate confectionery sector continues to be one of the most dynamic segments within the global food industry. Market estimates indicate that the global chocolate market could expand from roughly USD 190 billion in 2022 to more than USD 300 billion by 2030, growing at an annual rate of over 6%.

This growth highlights the enduring popularity of Delicious Chocolates across demographics and regions. Seasonal demand, premium gifting, and everyday indulgence all contribute to strong and consistent consumption.

Global Chocolate Exporters are a major pillar of this market. Countries such as Germany, Belgium, Italy, and Poland dominate international trade, together accounting for nearly 80% of global export value in 2024. Meanwhile, countries like Canada and Austria are emerging as fast-growing exporters, benefiting from advanced processing facilities and strong trade relationships.

2. Global Chocolate Exporters and Trade Patterns

2.1 Leading Chocolate Exporters and Market Dynamics

Global Chocolate Exporters provide one of the clearest indicators of worldwide demand. Germany consistently ranks as the world’s largest chocolate exporters, accounting for more than 16% of total global shipments. Belgium and Italy closely follow, reinforcing Europe’s leadership in chocolate manufacturers and exporters and international distribution
Canada has also emerged as an important exporter, especially within North American trade networks. Despite not producing cocoa, Canadian manufacturers process imported cocoa into finished chocolate products, which are then exported across the Americas and other regions.

2.2 Price Volatility and Market Impact

Cocoa prices—one of the most critical inputs in chocolate production—have experienced significant volatility in recent years. Factors such as climate challenges in West Africa, crop diseases, and global logistics disruptions have reduced cocoa stockpiles and increased production costs.

These pressures have led some manufacturers to adjust pricing, reformulate products, or shift focus toward premium segments. As a result, demand patterns for high-cocoa and premium Delicious Chocolates have been influenced by both availability and price sensitivity.

3. Consumer Trends Shaping Chocolates and Wafers

3.1 Premiumization and Flavour Innovation

Modern consumers are increasingly focused on quality and experience. Premium chocolates featuring higher cocoa content, unique flavour combinations, and refined packaging are gaining popularity across developed and fast-growing markets alike

At the same time, Delicious Wafers—especially chocolate-coated and cream-filled varieties—are attracting younger consumers and families. Brands are investing in new flavours, layered textures, and visually appealing packaging to stand out in a competitive market

3.2 Convenience and On-the-Go Snacking

Busy lifestyles and urban living have boosted demand for snacks that are easy to carry and consume. Individually wrapped chocolates, compact wafer packs, and single-serve biscuits fit seamlessly into on-the-go routines.

The expansion of modern retail formats, e-commerce platforms, and convenience stores has further increased product accessibility, encouraging consumption beyond traditional snack times

3.3 Health and Nutrition Awareness

While indulgence remains central to the category, health-conscious choices are gaining traction. Low-sugar chocolates, high-fibre biscuits, and fortified wafer products—such as those enriched with protein or functional ingredients are becoming more common.
Manufacturers are responding by offering clearer labelling, cleaner ingredient lists, and balanced product portfolios that combine taste with perceived nutritional benefits.

4. The Rise of Chocolate Wafer Products

Gum and Other Products

Chocolate Wafer products occupy a unique position within the global snack market. By combining crisp wafer layers with rich chocolate coatings or fillings, these products deliver both texture and flavour appeal.

Their popularity spans multiple consumer segments, from children to adults seeking a lighter alternative to traditional chocolate bars. The demand for chocolate wafers reflects a broader preference for multi-layered snacks that feel indulgent yet easy to enjoy.

Market forecasts suggest that wafer biscuits—including chocolate wafer variants—will continue to grow steadily, with Asia-Pacific expected to become a major consumption hub in the coming years.

5. Global Biscuit Exporters: Trends and Shifts

5.1 Export Volume and Value Growth

International trade in biscuits highlights the strength of global snack demand. Although export volumes of sweet biscuits, waffles, and wafers declined slightly in recent years, the long-term trend remains upward. In value terms, global biscuit exporters exceeded USD 17 billion in 2024—an increase of more than 63% compared to 2015. This growth reflects rising demand for branded, value-added, and premium biscuit products worldwide. Major exporting countries include Mexico, Turkey, the Netherlands, Germany, India, Belgium, Poland, and Italy. Together, these nations account for nearly half of total global shipments, underscoring the role of both established and emerging manufacturing hubs.

5.2 Product Categories and Growth Areas

Sweet biscuits continue to dominate export volumes, but waffles and wafers represent the fastest-growing segments. Their higher growth rates signal shifting consumer preferences and the expanding appeal of lighter, multi-textured snack options.

Conclusion — A Strong and Sustainable Future

Global demand for biscuits, chocolates, and wafers remains strong and diverse. These products continue to serve as everyday treats, festive gifts, and shared moments across cultures and regions.
Global Chocolate Manufacturers Exporters and Global Biscuit Exporters strengthen international market reach, while manufacturers compete through innovation, premium offerings, and localised flavours. The lasting appeal of Delicious Chocolates, Delicious Wafers, and Chocolate Wafer products reflects consumers’ desire for indulgence, convenience, and quality.
Looking ahead, demand is expected to remain robust through 2035 and beyond. Rising living standards, expanding global trade, and continuous product innovation will ensure that biscuits, chocolates, and wafers remain essential players in the global snack industry.